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Content Marketing Strategist

Content Marketing Strategist

ID 
2017-1142
# of Openings 
1
Job Locations 
US-MN-Plymouth
Posted Date 
8/1/2017
Category 
Corporate Communications
Type 
Regular Full-Time

More information about this job:

Overview:

Nonin Medical, Inc. is a rapidly growing international medical device manufacturer that has been designing and distributing high quality medical monitoring devices since 1986.  Headquartered in Plymouth, MN, we offer a rewarding work environment with global opportunities while maintaining a small company, employee-focused atmosphere. 

 

The Content Marketing Specialist will be responsible for the development, implementation and maintenance of written and visual content for marketing/communications needs. This position will create new and revise existing content to several markets and audiences.

 

Essential Duties and Responsibilities:

  • Develops, writes, designs and executes content marketing initiatives including: SEO optimized website copy, blog posts, social media posts, e-mail/newsletters, video scripts, whitepapers/case studies, direct mail campaigns, product descriptions, spec sheets and other promotional materials.
  • Develop and map the content marketing strategy for several market segments while working closely with the Corporate Communications Manager.
  • Works closely with the digital marketing specialist to analyze, report on and improve the effectiveness of digital marketing content.
  • Collaborates with designers, analysts, product managers and outside vendors to produce relevant content that meets the various market needs.
  • Edit, proof and improve content for all brand communications.
  • Optimize website copy for SEO in collaboration with an outside vendor.
  • Maintain files on servers, intranet, extranet and websites.
  • Manage internal and external creative services and projects involving copywriting, graphic design and video.
  • Develop standards and best practices for content creation, voice, tone, style, distribution, maintenance and content repurposing.
  • Manages and maintains content/copy process from start to finish, including internal revisions, legal approval, technical updates, etc.
  • Performs other duties as assigned.

Minimum Qualifications:

Required Education and Experience:

  • Bachelor’s degree in communications, journalism, public relations, marketing or a related field
  • 2-5 years of experience creating content in a marketing/communications role
  • Or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Required Knowledge, Skills and Abilities:

  • Demonstrated copywriting ability.
  • Intermediate experience level using Adobe Photoshop, Illustrator and InDesign.
  • Strong computer skills in Microsoft Office Suite.
  • Solid understanding of business use of social media platforms, SEO and e-mail marketing.
  • Ability to translate complex technical information into consumer-friendly language that drives action.
  • Dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale and rely on data to make decisions.
  • Strong written and verbal communication skills and the ability to work cross-functionally.

Preferred Qualifications:

  • B2B marketing experience a plus
  • Experience in audio and video recording, editing and production
  • Photography experience a plus

Physical Requirements:

  • Stand/Sit/Walk 8 hrs/day.

 

Nonin Medical is an Equal Opportunity/Affirmative Action Employer - Minority/Female/Disabled/Veteran.